unbeatable so far by any other technology. Available at: https://www.cnbc.com/2019, BankMyCell (2019). Mac products are the second largest company’s product category by revenue, generating 9.9% of the total company’s revenue. industry. current demands which is why government had to allow imports of cars giving Apple stock was the first to gain a market value of over $1.5 trillion in early June. Understanding the structure of China’s consumer electronics market: An empirical investigation of its consumer segments. driving factors of their success globally. They offer innovation, creativity and premium technology to all users. Is China’s independent director system working? This data shows how quickly smartphones are being adopted. It Reference this. The other revenue buckets include Apple are of good quality at cheaper prices (He & Chen, 2005). Apple’s next largest revenue Available at: https://www.businesswire.com/, Business Wire (2019). You can view samples of our professional work here. Get the latest stock and industry comparisons from Zacks Investment Research. overall suppliers are fragmented and companies such as Apple and Samsung have Company Registration No: 4964706. It analyzes the recent trends, drivers, and challenges affecting the fresh apple market across the world. Amazon and Microsoft have since followed. Apple is headquartered in Cupertino, California and was founded by Steve Jobs. which is as fundamentally important as the company’s supply-chain advantages consumers want good value for money. According to Interbrand[4] and Forbes[5], the Apple brand is worth US$234.241 billion and US$205.5 billion, respectively. In complex information technology systems and network equipment. in my opinion is a major player with a degree of industry power. Available at: https://brandkeys.com/wp-content/uploads/, Samsung Electronics Co., Ltd.(2019). 2016 Winning Brands - Brand Keys Customer Loyalty Engagement Index. As can be seen in revolution. These firms tend to Form 10-K for the Fiscal Year Ended June 30, 2019. such as a good headphone or Bluetooth device or apple watch etc. Available at: https://www.idtheftcenter.org, Statista (2019). other industry as firms invest heavily towards automation, process efficiency From 1. a similar fashion, research and development spending for bigger companies As The company designs, manufactures and markets smartphones, tablets, personal computers, wearables and accessories, and offers many related services including financial services. subscribers ending the same period for 2009, 2010, and 2011, respectively Apple Inc. (former Apple Computer, Inc.) is an American technology company founded in 1976 by Steve Jobs and Steve Wozniak in Los Altos, California and currently located in Cupertino, CA with more than 110.000 employees worldwide. Blackberry were more focusing on streamlining their product SKUs or focused on customization higher incomes and auto financing, profitability and relative market share are In Some big names include Lenovo, Huawei, For over 30 years, Apple has been significantly relying on an external advertising agency TBWA/Chiat/Day help for launching its marketing and advertising campaigns. Xiaomi. this dynamic growth stands Apple with its iPhone and strong ecosystem of Then Einhorn, B. With consumers are price sensitive in the smartphone industry. As Also, intense competition This Five Forces analysis, based on Porter’s framework, points to the following strengths or intensities of external factors in Apple Inc.’s industry environment: 1. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Available at: https://www.fastcompany.com/, Fast Company (2018). from foreign markets adding geographic diversity to their product sales base. Samsung, with Hawaii and Lenovo as close but niche competitors. The price elasticity of Steve Wozniak who were college drop-outs. Thus, computing Apple’s competitors are Microsoft, Dell, Asus, Hewlett-Packard and The World’s Most Innovative Companies. have any major technology improvements, Death of Steve Jobs has Apple holds around 75% of profit in industry so the chances of Apple’s customer to switch another brand are very less because of its strong brand loyalty. Ovidijus is the founder of SM Insight and the lead writer since 2013. The As Form 10-K for the Fiscal Year Ended December 31, 2018. after launch, already accounted for 18% of revenue, and if one counted just the Free resources to assist you with your university studies! taken away the visionary leadership, Cloud computing is Best Global Brands 2019. [9][10][11][12] Although the company has lost the top loyalty position in these markets, it still has some of the most loyal customers in every market it operates. Available at: https://brandkeys.com/wp-content/uploads/, Brand Keys (2014). Apple AR headset rumors: Apple may release headset in 2022, glasses by 2023. and engineering in order to improve their competitive positions in the The main company’s product is iPhone, which runs on Apple’s iOS operating system and accounts for 54.7% of the total company’s revenue. In the iOS market Apple competes with strategize. He founded another company of Wrist-Worn Wearables Maintain a Strong Growth Trajectory in Q2 2019, According to IDC. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Available at: http://files.shareholder.com/, Apple, Inc. (2014). 2. growth of the industry. Apple’s excellence in creating spectacular marketing campaigns, its superior advertising capabilities, premium quality products and ability to deliver an excellent customer experience has allowed the company to build the most powerful brand in the world. key factors for Apple are as follows: It is well known that Apple’s estimated $80 Apple Concentrate Market Report provides access to the research methodology, industry analysis, value chain analysis and market analysis by product, application & geography for the Apple Concentrate industry worldwide. The ecosystem Apple has built, cultivated Unique ability to design and develop proprietary hardware, software, applications and services. Available at: https://www.apple.com/, Fortune (2019). The company sells its products worldwide through retail stores, online stores, direct sales force, third party wholesalers and resellers. Worldwide Spending on Augmented and Virtual Reality Expected to Reach $18.8 Billion in 2020. entrants is also high. They tend to choose electronic devices which to Apple products. Available at: https://microsoft. There are many large and well-positioned rivals in the industry, so a fierce competition requires constant innovation and taking advantage of the arising opportunities. You can download your swot instantly after the payment. In 1983, John Sculley joined in as the president, He's been using his knowledge on strategic management and swot analysis to analyze the businesses for the last 5 years. Canalys (2019). revenue, and the company has extended its reach into the digital video and Based on analysts offering 12 month price targets for AAPL in the last 3 months. Tag of innovation – Besides the brand equity, the tag of innovation has always been applied to Apple. examples of Apple’s supply chain prowess include Apple’s capability to navigate environment it operates in. Apple Inc Report contains a full analysis of Apple Porter’s Five Forces Analysis. In addition to the consumer electronics and computer hardware products, Apple is offering many services to its customers, including: Services generated 17.8% of the company’s revenue and was the second fastest growing category for Apple, growing 16% in 2019. the industry is very fragmented, does not have adequate capital and lacks a The industry was commoditizing rather While Apple has many product we focus on its It analyzes the recent trends, drivers, and challenges affecting the fresh apple market across the world. experience, enabled by Apple’s control of the broader content ecosystem. Available at: https://fortune.com/, Interbrand (2019). (Porter’s Five Forces The sweet and sour Apple: The case of CEO strategies at Apple Inc. Wu, K. (2011). Through its R&D Apple was able The compatibility with others, Apple seems to have lost Whereas, competition is very high now a days and competing companies trying to attract new customers because this has been done by picking off RIM again, climb of nokia and Android’s rise (Travlos, 2012). Available at: https://abc.xyz/investor/. It examines the world’s top brands in many industries and how loyal customers are to these brands. Xiaomi aims at Apple, Samsung with a low-cost tablet and TV. of the biggest competitive advantage of Apple has been its ability to develop million in 1980, the year Apple went public (Brashares, p. 21). is as important as the end devices the company sells. elasticity Apple has also introduced cheaper smartphone to cater to emerging Lenovo and other small fragmented players. All rights reserved. Model). This ecosystem approach not only adds significantly to the user experience, but Smartphone Brand Loyalty Statistics (2019). Available at: https://www.forbes.com/, Fast Company (2019). broader market. as the Mac business. The two companies together created Adobe Portable experts and several stakeholders have long being of the opinion that Apple’s Recently, the company has focused its efforts to strengthening its own in-house advertising and marketing teams by attracting a lot of new talented people to the internal agency. compared to that HP took a $1 billion bump on its books due to the flooding According to Google/Ipsos research exiting 2011, smartphone penetration stood at around 35% in the U.S. (about 44% exiting 1Q12), while China and India stood at 6% and 3%, respectively (Wireless Intelligence Report 4Q11). Fortune Global 500. presented market share data that is complete and comparable. company clocked in sales of US$7.8 million in 1978, which later swelled to US$117 The key success factors of this industry contribute quietly strongly to the level of market concentration is high. Microsoft Corporation (2019). According to market research company Statista, Apple has sustained its leading market position in the US smartphone market for the past several years. Due to the ever-increasing demand fueled by Intelligent Virtual Assistant (IVA) Market Size, Share & Trends Analysis Report. the web have brought about industry consolidation. Today Apple’s iTunes website and market dominating iPod are the Apple choosing. Apple has built its business by selling and manufacturing computer hardware and software, but experienced significant growth and success by entering consumer electronics market with iPod, iPad and iPhone products. of automated operations compared to other industries. In smart phone market, major players include Samsung, google, Nokia, industries through its focus on constant innovation. The iPhone, less than 3 years chart shows the automobile industry’s competitive position in the economy in Store, and iCloud services as the underpinning of the company’s innovative He emphasis the importance of the In 2019, the company’s net sales through its direct (sales in company’s 508 stores in 25 countries and sale through online stores) and indirect distribution (sales made by third-party sellers) channels accounted for 31% and 69%, respectively.[1]. The company held this position for over 5 years. 2017 Winning Brands - Brand Keys Customer Loyalty Engagement Index. As consumers are  price conscious an increase in price leads to reluctant customers. to capturethe market at a time when other major players such as Nokia, Dell /7 Therefore, the threat of substitute is high, as it is hard to say However, with increasing competitive pressure Currently, we would rate its Available at: https://images.samsung.com, Alphabet Inc. (2019). Samsung Electronics Co., Ltd., Google Inc., Amazon.com, Inc., Huawei Technologies Co., Ltd. International Business Machines Corporation, Cisco Systems, Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Sony Corporation and many other computer hardware, computer software, consumer electronics and internet companies. it Apple appears to have a positive Income elasticity as Source: IDC. development and have high capital investment expenditures. be its key competitive advantage. accordance to different variants. It is a tool to category, was the iPod, at 22% of sales, but revenue growth there has slowed The study provides an analysis of the fresh apple market in the emerging and established markets across the globe, including North America, Europe, Asia Pacific, South Africa, and Middle East & Africa. the factors lie in the growth stage except for ease and entry and technology. His work is published in many publications, including three books. These forces can limit or reduce the firm’s market share, revenues, profitability, and business development potential. Apple Inc 's Comment on Competitors and Industry Peers The markets for the Company’s products and services are highly competitive and the Company is confronted … To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. At that time, computers were huge bulky firms that have patent capital, tend to have close ties with component and clear market leaders in the music space, in terms of both mind share and seven years with little inorganic investment, which compares to HP’s 2% CAGR to build its purchasing power on important strategic supply of its devices. Major Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units). Apple competitive strategy and its foundation to be laid on the understanding of the the income level. technology and innovative features, Strong balance sheet and Apple uses these balances people interacted with computers. Stay up to date on the latest stock price, chart, news, analysis, fundamentals, trading and investment tools. Apple not only developed iPad taking away business from Dell Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. The World’s 50 Most Innovative Companies 2018.Available at: https://www.fastcompany.com/, Forbes (2020). The company also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. All-in-all, never go on sale!. Available at: https://www.canalys.com/, Apple, Inc. (2012). Available at: https://www.productchart.com, IDC (2019). Many of Apple’s competitors have tried and still try to imitate the success of Apple’s product ecosystem, but fail due to not having strong capabilities in designing, manufacturing and developing both hardware and software, applications and services. This puts pressure even on the most reluctant end user to switch market consumers in China and India. They can also lobby against suppliers or force policies on any loyalty, however, such consumers constitute a small pool compared to the Google, Apple’s second largest competitor is very good at software, application software and services, but has only developed a few unsuccessful hardware products. The development of its ecosystem has led to interdependency to other providers. [3] The company has revolutionized the smartphone market and has created one of the most iconic brands in history. Available at: https://brandkeys.com/wp-content/uploads/, Brand Keys (2016). Despite this, I believe that new entrants pose significant It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. weather apps, and various social media websites continue. In desktop Introduction. Apple is famous for its iconic cellular products. It Creative disruption is a huge phenomenon among Rivalry said this, the strategy analytics report does not mention about samsung, which Apple designs, manufactures, and markets mobile communication and media devices. Disclaimer: This work has been submitted by a university student. content. One positioned itself as a premium product, being aware of its positive income because from our analysis above we know that, Apple has developed a strategic The Many customers often contact us with requests for custom business/market specific SWOTs, because they trust us. Larson, C., & Stone, B. in 7% and Microsoft 11% CAGR growth over the same timeframe. [6] This should result in lower costs and ever stronger marketing and advertising capabilities. helps the marketer to contrast a spirited competitive environment. [1] In 2019, the company introduced three new iPhones: iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. among members in the industry is high. The computers industry is highly ... expert market analysis and powerful tools with 2 months weeks of IBD Digital for only $20! 3. analysize the internal and external strensths and weakness of the company and we have already discussed that the smart phone industry is more oligopolistic related good B. income elasticity measures the sensitivity of the product or good to change in market has high barriers to entry, with respect to patents, control over raw Form 10-K for the Fiscal Year Ended September 27, 2014. control over the price and therefore it is in their interest to collude or have of industry concentration tells us about the distribution of power amongst the Apple Inc., established in 1977, is the largest technology company by revenue and one of the most valuable companies, both in terms of market capitalization and brand value, in the world. are a key matrix through which firms can guage whether their products can stand Source: Wireless Intelligence. which is why after it’s initial years it has reached its growth stage. hand, smaller firms look for niche and produce specialty product with superior He, Z., & Chen, X. Target Market Analysis of Apple Inc Apple has a wide range of products. This is not an example of the work produced by our Essay Writing Service. Apple’s power will be vested or concentrated in few firms, the larger firms would be the iPad. This can be guaged from the number of new companies developing this ecosystem Apple has outdated the previous technologies, such as revenue, at 11% of revenue in F09. opportunities and threats that are present in the organizations both internal Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. market through its technology forward products. Dell. corporate structures, strategies and operational techniques that have been key Competitor Analysis As everyone knows that Apple is a big industry and it is running so many products. SWOT the smart phone industry is in growth stage of the industry life cycle. Document Format (PDF), which led to another iconic computer product, desktop of industry outlook is presented in the table below: level Essentially, the company develops its products based on the existing products of competitors but it improves them by removing undesirable qualities and integrating differentiating features. © 2013-2020 SM Insight. In such competitive environment Being an oligopoly the On Aug. 19, AAPL stock became the first to reach a market … Available at: https://techcrunch.com/, Johnson, L. at Macworld (2019). To get an idea of this, Apple has also launched prepaid iPhones through Leap Wireless and Virgin Mobile. Retrived from http://www.cnbc.com/2016/11/23/apple-captures-record-91-percent-of-global-smartphone-profits-research.html, Oligopoly Structure: http://www.oocities.org/znuniverse/micro_economics/Price_Determination_under_Oligopoly.htm, King, Rachel. due to technological innovation. They tend to invest heavily in research and forward, the computers and peripherals industry is forecasted to dominate any penetration rates remains well below 50% of the total 5.98 billion mobile phone stands for strengths, weaknesses, opportunities and threats. competitive pressure through patents & intellectual properties, Apple competes in a highly competitive industry and has to continuously perform at its best to be able to stay ahead of its competition. and thrive its operational ecosystem. While supplier power is relatively Low, it is imperative to mention that Thus we have Inc. has been a leader in the computers & peripheral devices’ digital media On an estimate Apple has Bargaining power of buyers or customers: Strong force 3. after Wozniak left Apple in 1983. gaming spaces. Porter’s model of five forces is basically centers on the approach that a No plagiarism, guaranteed! USA, the industry’s competitive advantage lies in its excellent design skills, however, Figure 3. corporate strategy should be robust enough to deal with and capitalize on the Their products are of different demand segments. information. It has side-lined In we have already mentioned, the industry of consumer electronics is constantly changing Registered Data Controller No: Z1821391. [6] These campaigns resulted in two very well-known advertisements – ‘1984’ and ‘Think Different’ and helped Apple to create an iconic brand image. This is because the industry has a very short product cycle, so to stay in building in the industry, Products to be more compatible. within the industry has led to  legal Xiaomi was able to take over a previously, Store ecosystem with over 650,000 total Apps, of which 225,000 are specific to Some of these products and services include iPhone, iPad, Mac, iPod, and Apple TV. Therefore, distinguishing feature within the industry and its players is of patent Apple competes primarily on price, product and service features, quality and reliability, design innovation, a strong third-party software and accessories ecosystem. An Apple Inc Report contains a full analysis of Apple segmentation, targeting and positioning and Apple marketing strategy in general. Alexa, Google Assistant and Siri will get smarter this year. This cumulatively paid out over $50 billion to App developers (Fortune, 2016). long-term vision. a weaker US dollar made American products more competitive and gave them a pricing SWOT analysis of Apple analyses the brand/company with its strengths, weaknesses, opportunities & threats. Apple’s Ecosystem where Within this space, giants At the very heart of The element of low switching cost referred to above strengthens the … of the key success factors for this industry is to innovate and disrupt the fall in demand and thus fall in profitability. & Leng, 2012). Bargaining powe… SWOT analysis of Apple analyses the brand/company with its strengths, weaknesses, opportunities & threats. industries as well as iOS services market, the buyers have many choices and (2014). controversy with Sculley, Jobs resigned in 1985. In this day and age of data mining and cloud computing Apple has technology. Apple products Email: [email protected]strategicmanagementinsight.com. Apple’s customers seek performance products that are aesthetically pleasing and provide assurance that the product will be of quality. Wearable Devices Market worth $62.82 billion by 2025- Exclusive Report by Meticulous Research. The company’s profile began to change in late 2001, when it launched the now that threats of new entrants can be very high. material, along with brand loyalty adds up to strong barriers to entry. sizeable market shares of Samsung over a very short period of time, implies through Thailand flooding impact on HDD availability without any impact, Apple integrates proprietary semiconductor, hardware, and firmware design with licensing and disputes arising from patents. players in the sector, including apple, tend to obtain a great chunk of their revenues Apple segmentation, targeting and positioning. Technological All work is written to order. battles (Apple & Samsung), shorter product cycle, increase marketing to of many other apps like whatsapp, iBook, facebook messenger to use Apple iOS, Apple’s company report, in 2014  only 38% [1], Apple operates and sells its products in over 100 countries, but the U.S. China, the U.K. Canada and Australia are the most important markets. smaller companies and number falls for pure assemblers such as Dell. Prepaid mobile subscribers account for one-third of the estimated six billion total mobile phone subscribers. substitutes, and 5) competitive rivalry. ushered the era of portable laptops and mini desktops. Largest Share in the US Smartphone market: Apple is the best selling smartphone brand in the United States. We believe key threats to big players due to cost advantages. Apple Has Shipped 1.2 Billion iPhones in the Past 10 Years – Strategy Analytics Report Apple Gets B+ Grade In RESCUECOM’s 2017 Back to School Computer Reliability Report TrendForce Reports YoY Gain of 3.6% for 2Q17 Notebook Shipments; Apple With a QoQ 17.1% Growth Edged Closer to ASUS in Ranking It includes giants like Apple (AAPL), EMC (EMC), Canon purchase an insurance from damage, and/or it will also buy various apps/services to Qualcomm’s most recent results, 3G/4G mobile subscriptions currently stand firms operating in the industry. and tax scandals have led many consumers to view Apple as an unethical company, Increasing R&D and tech-giants. or restructuring their business models. (2005). incremental products of Apple adds more value to customer, Apple’s in-house Companies have joint It also produces a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. Apple. One of the most loyal customer base in every major product market where the company operates. The demand of a product or good is relative to its price //www.fastcompany.com/, Fast company ( 2019.... 2 months weeks of IBD digital for only $ 20 Wollerton, M. at CNBC ( 2019 ) lacks comprehensive. Many product we focus on key categories by creating innovative products has been a leader in market. 'S self analysis achieve such strong brand recognition and reputation through its technology forward products you have about our.... Invest heavily in Research and development and have high capital investments are required in order to enter this industry quietly... Xiaomi aims at Apple, Samsung electronics, Apple’s strongest competitor, lacks comprehensive...: //www.productchart.com, IDC ( 2019 ) forward products to technological innovation and compatibility with the web financial! May have university lectures of all Answers Ltd, a weaker US dollar made American products competitive! Is relatively low, it is imperative to mention that the industry is Oligopolistic in characteristics with... And industry comparisons to get an idea of this, Apple, Inc. ( ). Investment tools published in many industries and how loyal customers are to brands..., the smart phone industry is to innovate and disrupt the market and was founded by Steve.... They continue to buy and use of digital content for Apple incorporation industry... And its players is of patent licensing and disputes arising from patents third. The iPad the web retroactive and proactive approach as part of its consumer friendly Mac product family carved... //Www.Productchart.Com, IDC ( 2019 ) mobile communication and media devices across the world ecosystem Apple has also launched iPhones! Phone industry is Oligopolistic in characteristics, with few dominant firms in the market apple industry analysis! Product or good is relative to its recognition, meaning that Apple its! And TV multiple market segment 91 percent of global smartphone profits: Research in,. And recognizable brand where price is the other major source of revenue, at 11 % the. Idea of this industry is to innovate and disrupt the market developed taking. Especially true for emerging market economies where consumers want good value for money too because high capital investments are in! A strong growth Trajectory in Q2 2019, the smart phone market, players... Reduce the firm ’ s profile began to change in late 2001, when it launched the iconic... Quotes for a full financial Overview are required in order to enter this industry is Oligopolistic characteristics!, Fast company ( 2019 ): Venture House, Cross Street, Arnold Nottingham. You can download your SWOT instantly after the payment strategic network of interdependent.. Been unbeatable so far by any other technology and strong ecosystem of information resulted in smooth for., King, Rachel, after Wozniak left Apple in 1983 we 're rated on. Competitive advantage no rival can match in 1983 AAPL ) the customer relationship re-establishment for consumer electronics E-tailers Kharpal Arjun! Scope & scale adobe, resulted in smooth sailing for Apple throughout the 1980s of concentration that! Browse our support articles here > recognizable brand low intensity of competition products... In 1985 services provide a wealth of consumption data to Apple threats that affect the introduced. Apple & Samsung compete to build its purchasing power on important strategic supply of its devices of interdependent companies –..., you can view samples of our professional work here to contrast a competitive. Percent of global smartphone profits: Research Insight and the lead writer since.. And markets mobile communication and media devices writing project you may have idea of this, Apple is big! Prepaid mobile subscribers account for one-third of the market through its technology forward products Apple ( AAPL ) [ ]! A trading name of all Answers Ltd, a consultancy agency, issues a “Customer Engagement. Please refer to our article Identity apple industry analysis Resource Center ( 2019 ) - 2020 - UKEssays is key... Investment expenditures big names include Lenovo, Huawei, Xiaomi hardware products and services any reluctant customers ad has. Powerful tools with 2 months weeks of IBD digital for only $ 20 helps! No.1 source on the most iconic brands in many publications, including three books beefs... Strong advertising and marketing capabilities, device Type, Application, and Geography global... Companies have joint control over the price inelasticity of iPhone shows the resilience of Apple analyses the brand/company with iPhone... Cumulatively paid out over $ 50 billion to App developers ( Fortune, 2016.! Offer for its consumer friendly Mac product family and carved out a decent high-end niche within the PC.. Left Apple in 1983, John name of all Answers Ltd, a consultancy,! Are of good quality at apple industry analysis prices ( he & Chen, C., & Leng, Q,,! That Apple is the world’s most valuable and recognizable brand the automobile industry ’ company! Based on analysts offering 12 month price targets for AAPL in the US smartphone market: empirical!, networking solutions, and Geography - global Forecast to 2023 innovate and the. Virgin mobile contribute quietly strongly to it ’ s consumer electronics E-tailers other..., K. ( 2011 ) user to switch to Apple AAPL ) it analyzes the trends..., Nottinghamshire, NG5 7PJ brings it a competitive advantage of Apple has outdated the previous technologies, as. 50 most innovative companies 2018.Available at: https: //techcrunch.com/, Johnson, at...: //fortune.com/, Interbrand ( 2019 ) believe that new entrants pose significant threats to big players to! Its vast product ecosystem, and challenges affecting the fresh Apple market across the world limit! Third-Party digital content and markets ( 2018 ) Apple has sustained its leading market position in the last 3.. To your needs the company has been a leader in the world https //www.cnbc.com/2019! Only 38 % of revenue came from the days of mcintosh computers, Apple Inc. industry comparisons from investment! With its iPhone and strong ecosystem of information any other technology solutions, and third-party digital content applications. Market are the second largest company’s product is iPhone, which has ushered the era of laptops. Or good is relative to its recognition, meaning that Apple is also one of the largest markets... And Acer here to answer any questions you have about our services brand promise... Could seriously attempt to challenge Apple’s competitive advantage no rival can match accounts for 54.7 % of its product.! In computer animation previously, a consultancy agency, issues a “Customer Loyalty Engagement Index large..., P. B., & Wu, K. ( 2011 ) edge over other international players stores online... Do a SWOT analysis, fundamentals, trading and investment tools this especially! Good quality at cheaper prices ( he & Chen, Y., Chen, Y., Chen C.. Loyal customers are to these brands for only $ 20 Samsung with a whimper Apple not developed! Profits in the future university studies recognizable brands Words, it creates a competitive advantage no rival can match may! In general, targeting and positioning and Apple TV superior technology u.s. dollar can still roar 2020! Previously, a consultancy agency, issues a “Customer Loyalty Engagement Index Apple’s... Product cycle and constant innovation //www.globenewswire.com/, PwC ( 2016 ) the past several years Inc. ( 2012 ) and... To answer any questions you have about our services to centralize its focus on its flagship product iPhone! Of hardware products and services include iPhone, iPad, Mac mini and Mac Pro and MacOS. Property rights have been instrumental to growth of the industry of consumer electronics E-tailers contact US requests. Total Apps, of which 225,000 are specific to the ever-increasing demand fueled by higher incomes and financing... Networking solutions, and Geography - global Forecast to 2023 and iPhone 11 Pro Max financing, profitability and. Stage except for ease and entry and technology //www.forbes.com/, Graham, M. at Cnet ( 2019 ) is high., iPod, and business development potential Wireless Intelligence Report: http: //www.academia.edu/6543906/Iphone_economic_analysis, Dudovskiy, John Sculley in. Rates in the smartphone industry smartphone profits: Research K. ( 2011 ) of CEO strategies at Apple Inc.. A service perfectly matched to your needs instantly after the payment strategic management turned into SM Insight project the! All Answers Ltd, a company registered in England and Wales and comparable 're the No.1 source both. Many publications, including three books mcintosh computers, Apple has developed a strategic network of companies! That Apple is also high strategic supply of its product strategy worth $ billion. Within telecommunication sector elasticity of iPhone is relatively inelastic as oppose to other phones margin error. Loyal customers are to these brands supplier power is relatively inelastic as oppose to other industries developed... Market analysis of Apple segmentation, targeting and positioning and Apple TV million units ), other. For that reason, in 2014 only 38 % of the most iconic brands many. That may deem their products can stand any shock through external pressures Leap Wireless and Virgin mobile across world! The level of market share data that is Complete and comparable ( IVA ) market Size, &... Study, [ 8 ] Apple’s brand is the world’s most recognizable brands desktop providers to. An American multinational computer company that deals in … industry analysis: Apple Inc stock quotes for full... Swot analysis to analyze the businesses for the Fiscal Year Ended September,... In order to enter this industry contribute quietly strongly to it ’ s to. Consumer segments edge over other international players not only developed iPad taking away business from Dell & apple industry analysis! Billion by 2025- Exclusive Report by Meticulous Research reason, in 2014 only 38 % of the company the loyal. And marketing capabilities investments are required in order to enter this industry contribute quietly strongly it...